{"product_id":"built-on-purpose","title":"BUILT ON PURPOSE","description":"Every leader is the antidote — or the accelerant. There is no neutral.\nWhatever a leader is, the system multiplies. Whatever they avoid, it absorbs. Whatever they break, it keeps breaking in their name long after they're gone.\nIn Built On Purpose, trauma-informed leadership coach Dr. Royce \"Sully\" Sullivan delivers The MAKECHANGE Framework™ — ten field-tested principles for leaders who refuse to lead from broken places. Each chapter delivers a poison, a research-backed reframe, an executable framework, and one Built Move to take this week.\nBuilt for executives, founders, family business owners, school superintendents, hospital administrators, ministry leaders, and anyone carrying weight no one else fully sees. Reads in a weekend. The work lasts a career.\nBuilt people build people. Broken people break people. That is the principle. This book is the framework.","brand":"SaYso Collective ","offers":[{"title":"Default Title","offer_id":51432291664167,"sku":"wx2vem","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5294\/1863\/files\/84d2j6y-front-shortedge-384.jpg?v=1779742774","url":"https:\/\/saysosociety.com\/products\/built-on-purpose","provider":"SaYso Collective ","version":"1.0","type":"link"}